Believe it or not, advertising is not right for every business. There are several steps that must be taken before you should consider running an ad campaign. I’ve seen it time and time again, clients come to me frustrated about an agency they are working with and are not seeing results, or they approach me and are eager to run their first ad campaign and get it up ASAP.
Marketing is so much more than an aesthetically pleasing Instagram grid, a funny meme on Facebook, and an occasional email blast. Marketing is driven by data, which is integral to every client project I take on.
Before you think about running ads, I recommend completing the following assessment
The Assessment: Is advertising right for you and your business?
Do you know...
Which channels are generating the most sales?
Which referral partners are bringing in more leads than others?
Do you have the appropriate automation-driven or human capital to follow up with leads?
If you answered “No” to any of these questions, then adding advertising into your marketing mix is going to make your situation even muddier. Placing advertising funds behind an unclear strategy will only amplify the existing problems in your business rather than result in clarity or better results. So, without first gaining clarity on your marketing strategy, you'll be left feeling frustrated and dissatisfied while now spending more money on your marketing efforts.
Clients work with me to gain clarity on:
Their digital presence and competitive positioning.
Understand who their target audience is.
How to find and attract target avatars.
As a business owner or marketing leader, I understand that your time is valuable. Get your Strategic Marketing Assessment delivered with a VIP Intensive Day that will:
Help you uncover the missing component to your marketing activities.
Create a strategy that you can go forward with.
Ensure brand cohesion and synergy amongst all of your digital elements
Book a call today and we will discuss how a Strategic Marketing Assessment can help your business.